Promoting and marketing events : theory and practice / Nigel Jackson.
Material type: TextOriginal language: English Publication details: New York : Routledge, 2013Description: xx, 254 p. : ill. 26 cmISBN:- 9780415667326 (hbk : alk. paper);9780415667333 (pbk : alk. paper)
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Includes bibliographical references (p. 236-250) and index.
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