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Airline marketing and management / Stephen Shaw.

By:

Shaw, Stephen

Material type: Text

TextOriginal language: English Publication details: Farnham, Surrey ;;Burlington, VT : Pitman, 1990Description: xi, 259 p. : ill. 24 cmISBN:

9781409401476 (hardback : alk. paper);0273032089

Subject(s):

Summary: Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library Section SB- R304	387.740688 SHA (Browse shelf(Opens below))	Available		P 13213

Includes bibliographical references and index.

Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace

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