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Effective advertising : Understanding when, how and why advertising work /

J. Tellis, Gerard.

Effective advertising : Understanding when, how and why advertising work / Great seduction - Atglen, PA : Schiffer, c1996. - 201 p. : ill. (some col.) ; 23 cm. - A Schiffer book for collectors .

"With values"--Cover. Includes index.

ISBN: 0887409725 (hard)

LCCN: 96006405

Subjects--Topical Terms:
Advertising--Tobacco--History.--United States
Advertising--Cigarettes--History.--United States

LC Class. No.: HF6161.T6 / P48 1996

Dewey Class. No.: 659.1

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