Consumer behavior /
Kardes, Frank R.
Consumer behavior / - Mason, OH : South-Western, Cengage Learning, c2011. - xx, 421 p. : ill. ; 27 cm.
Includes bibliographical references (p. 365-388) and indexes.
9780538745406 (hbk.) 0538745401 (hbk.) 9780538746885 (instructor's ed.) 0538746882 (instructor's ed.)
2009939851
Consumer behavior.
HF5415.3 / .K297 2011
658.8342 / 2005
Consumer behavior / - Mason, OH : South-Western, Cengage Learning, c2011. - xx, 421 p. : ill. ; 27 cm.
Includes bibliographical references (p. 365-388) and indexes.
9780538745406 (hbk.) 0538745401 (hbk.) 9780538746885 (instructor's ed.) 0538746882 (instructor's ed.)
2009939851
Consumer behavior.
HF5415.3 / .K297 2011
658.8342 / 2005