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Marketing strategy : Implementation and control /

Rajagopal.,

Marketing strategy : Implementation and control / - New Delhi : Rawal publications, c2006. - 476 p. : ill. 26 cm.

Includes bibliographical references and index.

ISBN: 8170338093

LCCN: 2011050631

Subjects--Topical Terms:
Marketing;Strategic planning.--Management.

Dewey Class. No.: 658.8/02 / MAM 2013

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