Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset /
Capon, Noel.
Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / - New York : Free Press, c2001. - xiv, 462 p. : ill. ; 25 cm.
Includes bibliographical references and index.
074321188X
2001033430
Marketing--Key accounts.
HF5415.122 / .C36 2001
658.8/1
Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / - New York : Free Press, c2001. - xiv, 462 p. : ill. ; 25 cm.
Includes bibliographical references and index.
074321188X
2001033430
Marketing--Key accounts.
HF5415.122 / .C36 2001
658.8/1