The new direct marketing : how to implement a profit-driven database marketing strategy /
The new direct marketing : how to implement a profit-driven database marketing strategy /
- 2nd ed.
- Burr Ridge, Ill. : Irwin Professional, c1995.
- xiv, 493 p. : ill., map ; 29 cm.
Includes index.
1556238096 (recycled paper)
94001235
Direct marketing--Data processing.
Database marketing.
Database management.
Direct marketing--Statistical methods.
HF5415.126 / .N48 1995
658.8/4
Includes index.
1556238096 (recycled paper)
94001235
Direct marketing--Data processing.
Database marketing.
Database management.
Direct marketing--Statistical methods.
HF5415.126 / .N48 1995
658.8/4