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Fundamentals of marketing

Stanton, William J.

Fundamentals of marketing - 4th ed. - New York, McGraw-Hill [1975] - xvii, 752 p. illus. 24 cm.

Includes bibliographical references.

ISBN: 0071135618

LCCN: 74014510

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.

LC Class. No.: HF5415 / .S745 1975

Dewey Class. No.: 658.8

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