Nontraditional media in marketing and advertising /
Blakeman, Robyn,
Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville. - vii, 255 pages : illustrations 23 cm
Includes bibliographical references and index.
9781412997614 (pbk. : alk. paper)
Marketing.;Advertising.;Alternative mass media.
658.8/7 / RON 2014
Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville. - vii, 255 pages : illustrations 23 cm
Includes bibliographical references and index.
9781412997614 (pbk. : alk. paper)
Marketing.;Advertising.;Alternative mass media.
658.8/7 / RON 2014