Ethics in marketing : international cases and perspectives /
Murphy, Patrick E.,
Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero. - Abingdon, Oxon ;;New York, NY : Routledge, 2012 - xii, 171 p. : ill. 26 cm.
Includes bibliographical references (p. [156]-169) and index.
9780415783514 (hbk.);9780415783521 (pbk.);9780203132685 (ebook)
Marketing;Marketing--Moral and ethical aspects.
174/.4 / ETG 2012
Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero. - Abingdon, Oxon ;;New York, NY : Routledge, 2012 - xii, 171 p. : ill. 26 cm.
Includes bibliographical references (p. [156]-169) and index.
9780415783514 (hbk.);9780415783521 (pbk.);9780203132685 (ebook)
Marketing;Marketing--Moral and ethical aspects.
174/.4 / ETG 2012