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Knowledge-based marketing : The twenty-first century competitive edge /

Chaston, Ian

Knowledge-based marketing : The twenty-first century competitive edge / Ian Chaston - New Delhi : Response Books, 2004 - xi, 273 p. : ill. 25cm.

Includes index

ISBN: 817829396X

Subjects--Topical Terms:
Knowledge;Marketing

Universal Decimal Class. No.: 380.1

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