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How television sees its audience : a look at the looking glass /

Berman, Ronald.

How television sees its audience : a look at the looking glass / Ronald Berman. - Newbury Park, Calif. : Sage Publications, c1987. - 117 p. 22 cm.

Includes index.Bibliography: p. 110-112.

ISBN: 0803925832;0803925840 (pbk.)

Subjects--Topical Terms:
Television viewers;Television programs

Universal Decimal Class. No.: 302.23450973

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