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Handbook of institutional advancement : [a practical guide to college and university relations, fund raising, alumni relations, government relations, publications, and executive management for continued advancement] /

Handbook of institutional advancement : [a practical guide to college and university relations, fund raising, alumni relations, government relations, publications, and executive management for continued advancement] / A. Westley Rowland, general editor. - San Francisco : Jossey-Bass Publishers, 1977 - xxiv, 577 p. : ill. 24 cm.

Bibliography: p. 546-563. Includes index.

ISBN: 875893139

Subjects--Topical Terms:
Universities and colleges;College publicity;Educational fund raising;College publications;Universities and colleges--Public relations

Universal Decimal Class. No.: 378.10973

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